Sunday, May 9, 2010
Final Fabrics
This are my two final fabrics, this is cotton, and is exactly the same fabric but i have dyed one to antique grey, this will be for the jacket and the beig will be for the trousers.
New Final Collection
I have finnaly visually changed my final collection, i decided to change the colours and fabric from the begginig as i wanted a more industrial look instead of such a rustic feeling, i have cut down my colour palette, to antique grey, beig, black and white.
The final outfit has been change equally, and this is how it will look in the end.
The final outfit has been change equally, and this is how it will look in the end.
Saturday, May 8, 2010
Diffusion Collection
This is my diffusion collection, i have decided to design 4 outfits, 1 coat,2 trousers, 1 jacket, 3 tops, 1 skirt and 1 dress.
And added a perfume to the brand, as i have found out perfumes are a really good way of advertising as well as increasing sales.
I have follow my theme which is repetition to make the collection, the obvious thing in the collection are pleats.
It looks quite similar to my main collection, as Preen has very simple designs, but the fabrics will be cheaper using linen and cotton mainly, as well as the making. meaning the process will be different, according to the prices.
The Starting price will be £40 for a top and an exit price £250 for a dress, this is 1/4 the prices of the original Preen collection.
It will drop in the same group as Preen consumers, but with a different life style, as not every woman in her 20's can afford a £900 dress, but the mayority can afford £200.
The shape of the perfume's bottle has been inspired by the torso shape in a human, it represents shoulders waist and hips.
The perfume will be sold to every age, and this will be available in 2 sizes, 50ml and 100ml. the price for each bottle will be £20 and £30.
And added a perfume to the brand, as i have found out perfumes are a really good way of advertising as well as increasing sales.
I have follow my theme which is repetition to make the collection, the obvious thing in the collection are pleats.
It looks quite similar to my main collection, as Preen has very simple designs, but the fabrics will be cheaper using linen and cotton mainly, as well as the making. meaning the process will be different, according to the prices.
The Starting price will be £40 for a top and an exit price £250 for a dress, this is 1/4 the prices of the original Preen collection.
It will drop in the same group as Preen consumers, but with a different life style, as not every woman in her 20's can afford a £900 dress, but the mayority can afford £200.
The shape of the perfume's bottle has been inspired by the torso shape in a human, it represents shoulders waist and hips.
The perfume will be sold to every age, and this will be available in 2 sizes, 50ml and 100ml. the price for each bottle will be £20 and £30.
Friday, April 30, 2010
Changing the pattern
It took me a whole day to change the pattern, but I now feel secure to cut it in the final fabric, as I think the alterations are very little.
Toile Presentation
I have presented my first toile on Friday 23rd and it went quite well, the majority of the alterations, I already expected them, as when I started to put the outfit together I noticed.
Jacket
-add 1 cm to sleeve head, there wasn’t enough space and the sleeve was tight.
-add 1cm to sleeve top arm hole, this to give the jacket a more boyfriend look, so the armhole drops more from the shoulder instead of being on the shoulder line.
-Pleats need to be top stitched to keep them in place or either put a panel on the back of them.
- Back Collar was too narrow, for that reason a 1cm extra is being added.
-Back looks loose, making a wave appear, for that reason the back seams are adjusted, only on the waist level.
-looking at the toile I have decided to make the sleeves narrower all over, as my model is skinny and I don’t want the jacket to look big on her. I want a boyfriend style but not a child trying mum’s clothes look.
Trousers
-Waist band is missing 2 cm long, so need to add it to be able to cover the trousers waist
-Add a button panel on the front of trousers this will be 3cm wide, because of this the 3cm extra will be added to the waistband.
-the hem will be narrower and will be cropped by 12 cm.
-the same as the jacket, the pleats will be top stitched.
Sunday, April 25, 2010
Model
I was thinking, someone skinny and tall would go really good with my chosen design and then is when i thought of Tiffanny.
She will be my model.
She will be my model.
Diffusion Collection Research
A diffusion collection is a cheaper collection produced by a designer, either for its own label or for high street retailers.
This is to gain more customers to purchased from the label, as the products in a diffusion line are affordable for almost everyone.
Preen has introduced a range called "PREEN line", this offers cheaper clothing, 1/4 of PREEN prices, a dress from the designers would cost over £800, the blue dress on the picture has a cost of just over £200.
Vivienne Westwood with Anglomania. The prices are still high, but seem extremely cheap comparing to the designer's original prices.
Z by Zandra Rhodes
More casual and younger collection, is based mainly on jersey clothing.
Armani Exchange is one of the biggest collection for armani, its been running since 1991 and is a more younger and affordale version of the brand.
D&G by Dolce and Gabanna, is a much younger and cheaper collection, it offers a range of clothing as well as fashion accessories. This collection is for men and women.
Moschino
John Galliano will be introducing his first Diffusion line from late 2010.
Other designer collaborate with High Street Retailers,offering a collection much cheaper than normal. One of the main retailers to collaborate with designers is H&M, the company has collaborated with designers such as:
Roberto Cavalli
Commes des Garcons
This is to gain more customers to purchased from the label, as the products in a diffusion line are affordable for almost everyone.
Preen has introduced a range called "PREEN line", this offers cheaper clothing, 1/4 of PREEN prices, a dress from the designers would cost over £800, the blue dress on the picture has a cost of just over £200.
Vivienne Westwood with Anglomania. The prices are still high, but seem extremely cheap comparing to the designer's original prices.
Z by Zandra Rhodes
More casual and younger collection, is based mainly on jersey clothing.
Armani Exchange is one of the biggest collection for armani, its been running since 1991 and is a more younger and affordale version of the brand.
D&G by Dolce and Gabanna, is a much younger and cheaper collection, it offers a range of clothing as well as fashion accessories. This collection is for men and women.
Moschino
John Galliano will be introducing his first Diffusion line from late 2010.
Other designer collaborate with High Street Retailers,offering a collection much cheaper than normal. One of the main retailers to collaborate with designers is H&M, the company has collaborated with designers such as:
Roberto Cavalli
Commes des Garcons
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