Concept Board

I present you my concept board:


I do not have a name for it yet, but it is about repetition of physical things. i got this idea because i realized PREEN base their designs in a lot in pleating and folding. so i came out with this.

Fabric technology

I chose several garments from net a porter one of PREEN’s stockists, each of them are made from different materials, so I am analysing all the fabric to know the history as well as the fabrication method.

This dress is made out of three different fabrics this is:

65% acetate, 29% polyurethane and 6% Elastane.

Acetate

This has been used for the inside of the dress, lining.

This fibre was created by two Swiss brothers in 1905.

Cellulose acetate or acetate rayon fibred is one of the earliest synthetic fibers and is based on cotton or tree pulp cellulose.

These "cellulosic fibres" have passed their peak as cheap petro-based fibers (nylon and polyester) and have displaced regenerated pulp fibres.

Fabrication method:

Acetate is made from cellulose by deconstructing wood pulp into a purified white cellulose. The cellulose is then reacted with acetic acid and acetic anhydride in the presence of sulphuric acid. It is then put through a controlled, partial hydrolysis to remove the sulphate and a sufficient number of acetate groups to give the product the desired properties. The anhydroglucose unit is the fundamental repeating structure of cellulose and has three hydroxyl groups which can react to form acetate esters. The most common form of cellulose acetate fiber has an acetate group on approximately two of every three hydroxyls. This cellulose diacetate is known as secondary acetate, or simpl as "acetate".

After it is formed, cellulose acetate is dissolved in acetone into a viscose resin for extrusion through spinnerets (which resemble a shower head). As the filaments emerge, the solvent is evaporated in warm air via dry spinning, producing fine cellulose acetate fibers.

This fibre is usually used for blouses, linings, wedding and party attire, home furnishing, draperies.

Characteristics:

• cellulosic and thermoplastic
• selective absorption and removal of low levels of certain organic chemicals
• easily bonded with plasticizers, heat, and pressure
• acetate is soluble in many common solvents (especially acetone and other organic solvents) and can be modified to be soluble in alternative solvents, including water
• hydrophilic: acetate wets easily, with good liquid transport and excellent absorption; in textile applications, it provides comfort and absorbency, but also loses strength when wet
• acetate fibers are hypoallergenic
• high surface area
• Made from a renewable resource: reforested trees.
• can be composted or incinerated
• can be dyed, however special dyes and pigments are required since acetate does not accept dyes ordinarily used for cotton and rayon (this also allows cross-dyeing)
• resistant to mould and mildew
• Easily weakened by strong alkaline solutions and strong oxidizing agents.
• can usually be wet cleaned or dry cleaned and generally does not shrink

Information taken from:

http://www.apparelsearch.com/Definitions/Fiber/acetate_definition.htm

Polyurethane

Polyurethane fibre is highly stretch and elastic as rubber, strong than rubber, and resistant to aging. The fibre is dyeable freely and fine yarn can be produced.

Polyurethane fibre is manufactured from glycol and disocyanate as raw material with a special spinning method.

No product is manufactured of 100% poly-urethane fiber. The polyurethane fiber is used by blending other fibers. A fabric, referred to "two-way tricot" in which a polyurethan fiber is knitted with a nylon or polyester filament yarn, is highly elastic both in wale- and course-way and is used for swimsuits, leotards, underwear and other similar stretchable clothing.

This fiber is use as part of foundations as Brassieres, Girdles, Corsets, Sweaters, Underwear, Pantyhose, Socks, Swimsuits, Shirts Slacks.

Characteristics:

• Extends 5~7 times when stretched as rubber.
• More durable than rubber and 2~4 times higher tensile strength than rubber. More resistant to aging than rubber and finer yarn is available.
• Since considerably resistant to high tempera-ture, a heat setting can be achieved with other fibers simultaneously.
• Although non-attackable with alkali, yellowing with the action of chlorine and deterioration is accelerated with chlorine.
• Avoid chlorinated bleaching agents. Do not iron by stretching a polyurethane fabric.
• 

Information from: http://www.jcfa.gr.jp/english/cs/seni/e_urethane.html

This fibre is manufactured in countries such as:

-India

-Oman

-Singapore

-Canada

-Malaysia

-USA

-Chile

-UAE

-France

- England

Carpenter Limited
Unit 1, Dinting Lodge Industrial Estate, Dinting Vale
Glossop - SK136LE
United Kingdom

+(44)-(1457)-861141

This fibre was use to make the dress thicker and make it stand better, it is place between the lining and the elastane.

Elastane

This fibre is best known as Lycra and Dorlastan.

It was invented 1937 in Germany, this fibre has properties not found in nature, the most important being elasticity.

This fibre is made out of petroleum, for that reason some people are allergic to it.

Fabrication:

There two fabrication methods:

1- Wrap the elastane fibre in a non-elastic thread - either natural or man-made. The resulting yarn has the appearance and feel of the outer fibre used.

2- Using pure elastane threads, which are worked or woven into fabrics made from other fibres. The added elasticity makes such fabrics more comfortable to wear. Blends with elastane depend on the type of fabric and the end use.

Characteristics:

· Compared to rubber, elastane has both greater tear resistance and durability and a tension capacity two or three times greater, at a third of the weight.

· When stretched, it always reverts to its original form

· Elastane is used in all areas where a high degree of permanent elasticity is required

· Is a prerequisite for fashionable or functional apparel which is intended to

Cling to the body, while at the same time remaining comfortable.

· Two per cent elastane is enough to make trousers, for instance, retain their shape. For body-shaped silhouette and high stretch capacity, i.e. in swimwear, corsetry or sportswear, 15 - 40% elastane is used.

· Elastane fibres guarantee a high degree of comfort combined with great freedom of movement.

· In woven and knitted fabrics elastane increases shape retention and accelerates crease recovery.

· Elastane is not sensitive to transpiration, make-up, cosmetics, sun cream or sea water. For example swimwear with elastane should be rinsed out after bathing.

· Elastane is easy to care for.

Information taken from:

http://www.ivc-ev.de/live/index.php?page_id=73

This garment is made out of three fibres

65% acrylic, 29% polyutherane, 9% elastane.

As I already spoke about two of them I am just going to mention Acrylic

Acrylic:

Acrylic is another man-made fibre where development in Germany paralleled that in the USA. In Germany it came on the scene in 1942 and since 1954 has been manufactured on a large scale by Bayer as the first producer in Europe.

Acrylic fabric is used widely in knits, as upholstery covering, and the fibers may be woven to make rugs. People often think of acrylic fabric as an excellent wool substitute, and certain forms of it are exceptionally soft, while remaining lightweight. Certain cashmere substitutes are made with acrylic fabric and are considered as good or better than cashmere in softness and appearance. Some woven garments may contain an acrylic blend with natural fibers.

Fabrication:

There is two methods to make acrylic fibre and this are dry and wet and both are made by a spinning process.

Dry: The spinning mass emerges from the spinneret into a spinning chamber, into which warm air is blown.

Wet: The spin mass is pressed into a so-called coagulating bath. The largest proportion of the production is made and used as crimped staple fibre.

Characteristics:

· 75 % of acrylic fibres are used in apparel in jumpers, waistcoats, cardigans, jackets, socks, knee-high stockings, training and jogging suits, either pure or in blends for example with wool.

· 20% in home furnishing

· 5% in industrial end-uses.

· Feels like wool, with high bulk.

· Very good heat retention and fastness to light.

· Very good shape retention, durability, easy care and quick dry qualities.

· Qualities such as its wool-like feel and bulk make it pre-destined for use in the knitwear sector.

· The positive features of acrylic fibres come into their own when they are blended with a suitable proportion of wool or other natural fibres:

· the wool needs practically no additional finishing, does not felt when washed and is significantly easier to care for.

· With sportswear, training and jogging suits particularly benefit from the special advantages of acrylic fibres - be it pure or blended: low water absorption, quicker water transport, light and weather resistance.

http://www.ivc-ev.de/live/index.php?page_id=71

Who is it?

My research continued by looking at PREEN's consumers, and as soonest i couldnt find no consumers at the stores, i based my self in celebrities.
It seems that PREEN's celebrtities' customers are woman from their 20s to their early 40s.

Celebrity customer's in their 20s:

Rihanna



Amy Winehouse



Agnes Deyn



Anne Hathaway



Celebrity customer's in their 30's

Thandie Newton


Celebrity customer's in their 40's

Cindy Crawford



Gwyneth Paltrow


i think the age of the celebrities on their 20s goes perfectly with PREEN's style, but looks good in older women, as it is depending on the personality, and as i know...this women dont usually wear clothes that make them look older.

I really think that PREEN's target consumer is 20 to 45 years old.
in my visit to Portobello there was two women inside the boutique, one of the women was in her early 20's and the other woman was in her mid 40's, they were looking at some dresses, i didnt manage to find out who they were shopping for, but they could easily shop for any of them.

Just around...

When i went to PREEN's boutique in Portobello road, i didnt get the chance to look at the clothes properly and even less take pictures, so i found out another place where was possible to purchase as well as looking at the garments.

So i paid a little visit to where i found a small rack with 6 dresses.


This dresses looked very similar to each other, i actually thought the rack was full of the same dresses with a different print, but then when i looked at them deeply i realize that each of them had a very slightly difference to each other, either neck line, hem, or back.

The prices of the dresses rounded £700+ with some of them costing a little bit more than others.


I couldnt manage to identify the fabric they were made of, but i can say it is a very stiff fabric.

I stayed around this little mini rack for about 20 minutes, but i didn't see anyone approaching it, i try to gather the customer as the web page doesnt give no information and neither does PREEN's contacts, as i emailed 5 different emails and didnt get an answer...which i expected obviously.
So i will have to look for these another way.

As soonest i was in Regent Street i decided to go to the Anthropology shop, where they have an interesting decoration, and i thought i could get some inspiration from there.

PREEN + friends....

Preen has had collaborations with a retail company as well as a designer. PREEN has collaborate with Top Shop since Autumn / Winter 2008 to present.

I went to Oxford Street Top Shop but there was no collection from PREEN, i asked several managers but most of them didnt even heard about it.

But in the website they offer a future collection for Spring / Summer 2010.



They had a collaboration with Day Birger et Mikkelsen which was called "Day et Friends". This was only for a collection Fall 2008.


"Day et Friends is a younger line from Day, with a focus on material and shape," a spokesperson for the Denmark-based brand explains. "The line is very simple in colour. The uniqueness lies in the lines and shapes - the collection brings minimalism and coolness into focus." Vogue 5 December 2007.

Looking at the real thing....

I have gone to look at the real garments, so i started by going Portobello, where they have their first and only store, well.... boutique, this boutique is about 4 metres long and 2 metres wide, its extremely tiny and the sales assistant only opens the door if your knock.

It was impossible to take pictures inside, so i decided just to look at the garment and take some pictures outside the boutique.




As soonest i was in Portobello i decided to go around the Market to get some inspiration, as well as visiting the Spanish supermarket... :)






I have found this image of the window display stand quite funny, the way its style....makes say wow as soonest you see it...at least thats what i thought.... What a mix of styles and garment in one stand!!!
No inspiration from this....
And here is when some of my inspiration started to come out....looking at the ribbons i can see the repetition on shapes , styles...


And same happend with the this old vivyl disc, even though all the cover are different there is a repetition on shapes...


I find it quite funny, as i love this market i really enjoy going there, and i used to go to school in that same road, and never had interest in going through the market....i really didnt know what i was missing....

I present you....PREEN

I feel kind of lost with the blog era thing, never thought i would have one of this....but have to. and maybe I could even enjoy it.

I have been following my designer and my research since the Brief was handed in the beginning of January, but it has been over a word document as a PDP. So following my PDP I’ll update you with all iv been doing in this past month.

The designer I have been assigned is PREEN, many of you probably think, who? What? that’s what I thought....so real quick I started exploring this fantastic label...and I came up with two creators/ designers...Justin Thornton and Thea Bregazzi....for that they call the label "PREEN by Thornton Bregazzi"

So i had a little look through their collections which they show on their website....

From Past - Present - Future:

They choose pastel colours for the summer collections and dark colours for winter.

In this last winter collection

Looking at several collections, I have determined that loose fit is the Key style for PREEN's designs which I think is fabulous , as it never has the boring fit, Thornton Bregazzi decided to use, pleats, gathers, open back

s, ruffles....everything to make an interesting shape to the garment!!!

The clothes look elegant at the same young and rocky….

PREEN’s Autumn Winter 2010/ 2011 has very nice shapes, even though the designers have decided to come out with a fit closer to the body, they still have done the loose fit with all the fabric overlapping, pleats…

As well as that they have added a manly kind of styli which makes me think, that they might have taken ideas from a military style.

1 Decade of Ideas

In PREEN’s website there is a book available where they show a whole decade about ideas, designs, inspiration…

The book has 72 pages, and we can see 9 of them on the website, which is like giving a sweet to a child and then taken it from him/ her as the book looks really interesting, but it cost £40 and I am still thinking if its worth it or not.