Who is it?

My research continued by looking at PREEN's consumers, and as soonest i couldnt find no consumers at the stores, i based my self in celebrities.
It seems that PREEN's celebrtities' customers are woman from their 20s to their early 40s.

Celebrity customer's in their 20s:

Rihanna



Amy Winehouse



Agnes Deyn



Anne Hathaway



Celebrity customer's in their 30's

Thandie Newton


Celebrity customer's in their 40's

Cindy Crawford



Gwyneth Paltrow


i think the age of the celebrities on their 20s goes perfectly with PREEN's style, but looks good in older women, as it is depending on the personality, and as i know...this women dont usually wear clothes that make them look older.

I really think that PREEN's target consumer is 20 to 45 years old.
in my visit to Portobello there was two women inside the boutique, one of the women was in her early 20's and the other woman was in her mid 40's, they were looking at some dresses, i didnt manage to find out who they were shopping for, but they could easily shop for any of them.