Friday, May 14, 2010

Final Illustration

Cutting the Trousers

After cutting the jacket i have cutted the trousers and are ready to be put together and actually make them look like an actual garment :)





Sunday, May 9, 2010

Cutting the Jacket

I have cut the jacket on the final fabric, as i fell confident enough after alterating the pattern. i have bought and dyed enough so if i had any last minute problem i would have plenty of fabric to fix what ever.

Final Fabrics

This are my two final fabrics, this is cotton, and is exactly the same fabric but i have dyed one to antique grey, this will be for the jacket and the beig will be for the trousers.


New Final Collection

I have finnaly visually changed my final collection, i decided to change the colours and fabric from the begginig as i wanted a more industrial look instead of such a rustic feeling, i have cut down my colour palette, to antique grey, beig, black and white.




The final outfit has been change equally, and this is how it will look in the end.

Saturday, May 8, 2010

Diffusion Collection

This is my diffusion collection, i have decided to design 4 outfits, 1 coat,2 trousers, 1 jacket, 3 tops, 1 skirt and 1 dress.
And added a perfume to the brand, as i have found out perfumes are a really good way of advertising as well as increasing sales.

I have follow my theme which is repetition to make the collection, the obvious thing in the collection are pleats.

It looks quite similar to my main collection, as Preen has very simple designs, but the fabrics will be cheaper using linen and cotton mainly, as well as the making. meaning the process will be different, according to the prices.

The Starting price will be £40 for a top and an exit price £250 for a dress, this is 1/4 the prices of the original Preen collection.

It will drop in the same group as Preen consumers, but with a different life style, as not every woman in her 20's can afford a £900 dress, but the mayority can afford £200.

The shape of the perfume's bottle has been inspired by the torso shape in a human, it represents shoulders waist and hips.

The perfume will be sold to every age, and this will be available in 2 sizes, 50ml and 100ml. the price for each bottle will be £20 and £30.