Diffusion Collection

This is my diffusion collection, i have decided to design 4 outfits, 1 coat,2 trousers, 1 jacket, 3 tops, 1 skirt and 1 dress.
And added a perfume to the brand, as i have found out perfumes are a really good way of advertising as well as increasing sales.

I have follow my theme which is repetition to make the collection, the obvious thing in the collection are pleats.

It looks quite similar to my main collection, as Preen has very simple designs, but the fabrics will be cheaper using linen and cotton mainly, as well as the making. meaning the process will be different, according to the prices.

The Starting price will be £40 for a top and an exit price £250 for a dress, this is 1/4 the prices of the original Preen collection.

It will drop in the same group as Preen consumers, but with a different life style, as not every woman in her 20's can afford a £900 dress, but the mayority can afford £200.

The shape of the perfume's bottle has been inspired by the torso shape in a human, it represents shoulders waist and hips.

The perfume will be sold to every age, and this will be available in 2 sizes, 50ml and 100ml. the price for each bottle will be £20 and £30.